# AdCP - Ad Context Protocol

> AdCP (Ad Context Protocol) is the open standard for agentic advertising. It defines how AI agents buy media, generate creatives, activate audiences, and enforce governance across platforms.

## Docs

- [Accounts Protocol](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/accounts/overview.md): AdCP Accounts Protocol defines the commercial layer for advertising transactions — billing, operator authorization,…
- [get_account_financials](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/accounts/tasks/get_account_financials.md): get_account_financials returns spend summaries, credit balances, payment status, and invoice history for operator-b…
- [list_accounts](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/accounts/tasks/list_accounts.md): list_accounts returns all advertiser accounts an authenticated agent can operate on an AdCP vendor agent. Works acr…
- [report_usage](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/accounts/tasks/report_usage.md): report_usage sends consumption data to AdCP vendor agents after campaign delivery — impressions served, signals que…
- [sync_accounts](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/accounts/tasks/sync_accounts.md): sync_accounts provisions buyer-declared accounts or updates settings on existing accounts with an AdCP seller agent.
- [sync_governance](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/accounts/tasks/sync_governance.md): sync_governance syncs governance agent endpoints to specific accounts. The seller persists these agents and calls t…
- [AI Disclosure](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/ai-disclosure.md): How AdCP and AgenticAdvertising.org use AI — what's AI-authored, what's AI-assisted, model and provider disclosure,…
- [brand.json Specification](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/brand-protocol/brand-json.md): brand.json specification for AdCP. File format, five variants (portfolio, redirect, agent, authoritative location,…
- [Building a brand agent](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/brand-protocol/building-a-brand-agent.md): Build an AdCP brand agent as an MCP server. Serve brand identity via get_brand_identity, license talent rights via…
- [For advertisers](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/brand-protocol/for-advertisers.md): License real talent for AI-generated ads through AdCP. Search for available athletes, musicians, and influencers wi…
- [For talent and rights holders](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/brand-protocol/for-rights-holders.md): How talent and rights holders control AI-generated likeness, voice, and endorsement use through AdCP. Scoped creden…
- [Brand protocol](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/brand-protocol/index.md): brand.json is the open standard that tells AI agents how to use your brand correctly. Publish logos, colors, tone,…
- [Brand protocol](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/brand-protocol/key-concepts.md): AdCP brand protocol concepts: houses, brands, brand agents, Keller architecture types, brand.json discovery, resolu…
- [Seller setup](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/brand-protocol/seller-setup.md): How publishers, sales agents, networks, and SSPs use brand.json and adagents.json together for seller identity, sig…
- [acquire_rights](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/brand-protocol/tasks/acquire_rights.md): acquire_rights is the AdCP task for binding rights acquisition. Submit a pricing option and campaign details to rec…
- [get_brand_identity](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/brand-protocol/tasks/get_brand_identity.md): get_brand_identity is the AdCP task for retrieving brand data from a brand agent. Returns logos, colors, fonts, vis…
- [get_rights](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/brand-protocol/tasks/get_rights.md): get_rights is the AdCP task for discovering licensable talent, music, and stock media. Search with natural language…
- [update_rights](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/brand-protocol/tasks/update_rights.md): update_rights is the AdCP task for modifying active rights grants. Extend end dates, adjust impression caps, switch…
- [verify_brand_claim](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/brand-protocol/tasks/verify_brand_claim.md): verify_brand_claim is the unified AdCP brand-protocol task for asking a brand-agent whether a specific claim about…
- [verify_brand_claims](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/brand-protocol/tasks/verify_brand_claims.md): verify_brand_claims is the bulk variant of verify_brand_claim — verify many claims against one brand-agent in a sin…
- [UI guidance for rejected claims](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/brand-protocol/ui-guidance.md): Non-normative consumer-side guidance for rendering verify_brand_claim disputed / not_ours rejections in DSPs, portf…
- [Rights licensing walkthrough](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/brand-protocol/walkthrough-rights-licensing.md): AdCP rights licensing walkthrough: follow a buyer from campaign brief through talent discovery (get_rights), acquis…
- [A2A Guide](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L0/a2a-guide.md): AdCP A2A integration guide: client setup, agent card verification, SSE streaming for async tasks, artifact handling…
- [A2A Response Extraction](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L0/a2a-response-extraction.md): How to extract AdCP response data from A2A Task objects: status-based branching, last-DataPart authority, wrapper r…
- [A2A Response Format](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L0/a2a-response-format.md): A2A response format for AdCP: required DataPart structure, artifact layout for completed and async tasks, and statu…
- [L0 — Wire & transport](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L0/index.md): Wire-and-transport layer of the AdCP stack. JSON-over-HTTP framing, MCP message envelopes, A2A SSE streams, schema…
- [MCP Guide](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L0/mcp-guide.md): AdCP MCP integration guide: tool call patterns, context_id management, response parsing, and wire format for Model…
- [MCP Response Extraction](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L0/mcp-response-extraction.md): How to extract AdCP success response data from MCP tool results: structuredContent, text fallback, and client imple…
- [Schemas](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L0/schemas.md): AdCP JSON schemas: where to fetch them, the protocol tarball, schema versioning, bundled vs $ref-resolving variants…
- [L1 — Identity & signing](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L1/index.md): Identity-and-signing layer of the AdCP stack. RFC 9421 HTTP message signatures, public-key resolution, replay-windo…
- [Request Signing Guide](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L1/request-signing.md): Step-by-step guide to RFC 9421 request signing in AdCP: key generation, JWKS publication, brand.json setup, client-…
- [Security](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L1/security.md): AdCP security guide: risk classification for financial operations, webhook HMAC verification, replay prevention, ac…
- [Webhook Verifier Tuning Guide](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L1/webhook-verifier-tuning.md): Non-normative tuning recipes for webhook verifier thresholds — starting values, baselining methodology, and attack-…
- [Account state](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L2/account-state.md): AdCP account state model: how accounts hold catalogs, creatives, audiences, event sources, and campaigns. Sync task…
- [Accounts and agents](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L2/accounts-and-agents.md): AdCP accounts and agents: the four entities in every transaction (brand, account, operator, agent), account-id name…
- [Authentication](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L2/authentication.md): AdCP authentication guide: public vs authenticated operations, static credential implementation, and credential man…
- [Context & Sessions](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L2/context-sessions.md): AdCP context_id vs task_id explained. How to manage conversation state, session continuity, and extension fields ac…
- [L2 — Auth & registry](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L2/index.md): Auth-and-registry layer of the AdCP stack. Turns a verified identity into a scoped principal — which buyer, which b…
- [Async Operations](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L3/async-operations.md): AdCP async operations guide: handling synchronous, asynchronous, and interactive (input-required) task types with p…
- [Compliance test controller](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L3/comply-test-controller.md): Optional sandbox tool that lets the storyboard runner walk full lifecycle state machines by triggering seller-side…
- [Error Handling](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L3/error-handling.md): AdCP error handling: protocol errors, task failures, and validation errors with standard error codes, recovery stra…
- [L3 — Protocol semantics](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L3/index.md): Protocol-semantics layer of the AdCP stack. Lifecycle state machines, idempotency, error catalog, async-task contra…
- [Task Lifecycle](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L3/task-lifecycle.md): AdCP task lifecycle: status values (submitted, working, input-required, completed, failed), state transitions, resp…
- [Push Notifications](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L3/webhooks.md): AdCP push notifications: how sellers deliver async task status updates to your webhook endpoint via RFC 9421–signed…
- [Build a caller](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L4/build-a-caller.md): Client-side guide for AdCP buyers and demand-side applications. Install the SDK, discover an agent's capabilities,…
- [Build an Agent](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L4/build-an-agent.md): Use AdCP SDK skill files to generate storyboard-compliant agents with a coding agent in minutes.
- [Choose your SDK](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L4/choose-your-sdk.md): Pick the AdCP SDK for your language. Coverage matrix, install commands, and what each SDK ships at L0–L3 so you can…
- [L4 — Business logic](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L4/index.md): Business-logic layer of the AdCP stack. What an SDK leaves to you: inventory and pricing on the agent side, plannin…
- [Migrate from a hand-rolled agent](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/by-layer/L4/migrate-from-hand-rolled.md): Incremental migration path for adopters with a working AdCP agent in production. Inventory step, lowest-risk-first…
- [AdCP and OpenRTB](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/concepts/adcp-vs-openrtb.md): AdCP vs OpenRTB: how they differ and work together. AdCP handles agent workflows, OpenRTB handles impression-time d…
- [How AI agents communicate ad specs across platforms](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/concepts/how-agents-communicate.md): How AI advertising agents discover inventory, exchange campaign data, and execute buys across platforms using AdCP'…
- [Why AdCP](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/concepts/index.md): Why AdCP exists: the fragmentation problem across RTB, platform APIs, and direct IO — and how a universal agent pro…
- [AI advertising standards landscape](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/concepts/industry-landscape.md): AI advertising standards landscape: how AdCP, OpenRTB, MCP, and A2A relate. Comparison of protocols, standards bodi…
- [Protocol Comparison](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/concepts/protocol-comparison.md): MCP vs A2A for AdCP: side-by-side comparison of transport formats, async handling, status systems, and when to use…
- [Security Model](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/concepts/security-model.md): Why agentic advertising raises the stakes for security, the threats AdCP is designed to defend against, and a check…
- [Known spec ambiguities](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/cross-cutting/known-ambiguities.md): Open AdCP spec gaps that affect compliance testing — with workarounds and issue links. Entries are removed as the u…
- [The AdCP stack](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/cross-cutting/sdk-stack.md): Layered reference for AdCP implementers. The five layers (L0 wire, L1 signing, L2 auth, L3 protocol semantics, L4 b…
- [Version Adaptation](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/cross-cutting/version-adaptation.md): Three version axes move at the same time when you ship an AdCP agent — spec version, SDK version, and per-peer vers…
- [Building with AdCP](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/index.md): Single decision page for AdCP implementers. Pick the right entry point — caller, agent, or migration — based on wha…
- [Operating an Agent](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/operating/operating-an-agent.md): What sits behind a protocol-compliant agent — products, activation, hosting, and whether to partner, self-host, or…
- [Orchestrator Design](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/operating/orchestrator-design.md): AdCP orchestrator design: state machine patterns, persistent operation tracking, async-first architecture, and reco…
- [Making your inventory available to AI agents](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/operating/seller-integration.md): Seller integration guide for AdCP. How publishers, SSPs, and ad platforms expose inventory to AI buyer agents throu…
- [Storyboard troubleshooting](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/operating/storyboard-troubleshooting.md): Common failure patterns when running AdCP compliance storyboards — missing fixtures, signature challenges, envelope…
- [Transport Error Mapping](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/operating/transport-errors.md): How AdCP structured errors travel over MCP and A2A transports: extraction paths, JSON-RPC codes, recovery behavior,…
- [AAO Verified](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/verification/aao-verified.md): The public trust mark for AdCP agents. Two qualifiers — Verified (Spec) for wire-format conformance, Verified (Sand…
- [Pair-program with Addie (Socket Mode)](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/verification/addie-socket-mode.md): Connect your dev/staging AdCP agent to Addie via outbound WebSocket so she can run storyboards against it conversat…
- [Compliance Catalog](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/verification/compliance-catalog.md): Full index of AdCP protocols and specialisms an agent can claim — what each one means, which compliance storyboards…
- [Conformance Specification](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/verification/conformance.md): What 'AdCP-conformant' means, defined by the storyboards that verify it. Conformance is what the spec requires; ver…
- [Get Test-Ready](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/verification/get-test-ready.md): What a sales agent operator must have in place before running storyboards — capabilities, sandbox accounts, and the…
- [Auth Graders](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/verification/grading.md): AdCP CLI graders for RFC 9421 request-signing conformance, OAuth handshake diagnosis, and Ed25519/P-256 signing key…
- [How grading works](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/verification/how-grading-works.md): How the AdCP compliance runner translates specialism declarations into a concrete set of graded storyboards — and h…
- [Storyboards vs. scenarios — which is which](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/verification/storyboards-vs-scenarios.md): Three things in AdCP share the word 'scenarios' and they aren't the same. Here's how to tell them apart.
- [Validate adapter agents with mock upstream fixtures](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/verification/validate-with-mock-fixtures.md): Pre-staging gate for AdCP adapter agents — published mock upstreams plus traffic counters surface integration gaps…
- [Validate your agent using storyboards](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/building/verification/validate-your-agent.md): Test your AdCP agent with storyboards — from the CLI or through Addie.
- [Joining the Community Slack](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/community/joining-slack.md): How to join the AgenticAdvertising.org Slack community — public invite link, domain allowlist policy, and what to d…
- [Working Group](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/community/working-group.md): AdCP working group: join the open community of platforms, agencies, and developers shaping the Ad Context Protocol.…
- [Accessibility](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/accessibility.md): AdCP accessibility support lets formats declare WCAG conformance levels and requires accessible assets like alt tex…
- [AI creative for campaign teams](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/ai-creative-overview.md): AI creative in AdCP lets campaign teams write a brief and get production-ready ads generated across formats without…
- [Asset Types](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/asset-types.md): AdCP asset types define standardized properties for images, video, text, audio, tags, and tracking URLs used in cre…
- [Buyer-attached inputs to build_creative](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/buyer-attached-inputs.md): The shared contract for inputs a buyer attaches to build_creative, and the one governance distinction that decides…
- [Canonical Formats](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/canonical-formats.md): Canonical formats live in AdCP 3.1; sellers' products narrow them inline, with experimental flags on immature canon…
- [Catalog item schemas](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/catalog-schemas.md): AdCP catalog item schemas define required fields and structures for job, hotel, vehicle, flight, real estate, and o…
- [Catalogs](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/catalogs.md): Catalogs in AdCP are typed data feeds that supply items for ad rendering across platforms.
- [Audio Ads](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/channels/audio.md): Audio ad formats in AdCP cover streaming audio, podcast dynamic ad insertion, VAST/DAAST tags, and companion banner…
- [Broadcast TV](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/channels/broadcast.md): Broadcast TV ad formats in AdCP define spot file delivery, creative identifier integration, and measurement maturat…
- [Carousel & Multi-Asset Formats](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/channels/carousels.md): Carousel and multi-asset ad formats in AdCP use repeatable asset groups for product carousels, image slideshows, an…
- [CTV and connected TV](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/channels/ctv.md): CTV ad formats in AdCP define SSAI and CSAI delivery, companion ads, interactive overlays, and encoding requirement…
- [Display Ads](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/channels/display.md): Display ad formats in AdCP specify static banners, HTML5 creatives, third-party tags, and responsive IAB standard s…
- [DOOH (Digital Out-of-Home)](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/channels/dooh.md): DOOH ad formats in AdCP define digital billboard, transit screen, and venue display specifications with venue-based…
- [Social and feed-native](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/channels/social-native.md): Social and feed-native ad formats in AdCP define buyer-provided assets that platforms wrap in their own UI as promo…
- [Video Ads](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/channels/video.md): Video ad formats in AdCP cover hosted files, VAST tags, inline XML, and multi-resolution encoding for pre-roll, mid…
- [Creative libraries and concepts](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/creative-libraries.md): Creative libraries in AdCP let buyers browse, organize, and track approval status for creatives across ad servers a…
- [Creative Manifests](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/creative-manifests.md): Creative manifests in AdCP are reusable presets that supply concrete asset values to satisfy format requirements fo…
- [Creative Formats](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/formats.md): Creative formats in AdCP define asset requirements, technical constraints, and rendering behavior that shape how ad…
- [Generative Creative](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/generative-creative.md): Generative creative in AdCP uses AI to produce ad assets from a brief with three tiers: static manifests, asset gro…
- [Implementing Creative Agents](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/implementing-creative-agents.md): How to build an AdCP creative agent that defines formats, validates manifests, generates previews, and hosts a crea…
- [Creative protocol](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/index.md): The AdCP Creative Protocol manages ad creative from brief to delivery across CTV, display, and social using AI agen…
- [Key concepts](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/key-concepts.md): Assets, formats, manifests, and creative agents are the four building blocks of the AdCP Creative Protocol for prog…
- [Multi-agent creative orchestration](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/multi-agent-orchestration.md): Multi-agent creative orchestration in AdCP routes requests across agents, distributes assets to sellers, and aggreg…
- [Private assets](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/private-assets.md): Private assets in AdCP use presigned URLs to grant temporary access to files stored in DAMs, S3 buckets, or authent…
- [AI provenance and disclosure](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/provenance.md): AdCP provenance metadata declares AI involvement, tools used, and regulatory disclosure obligations on creative ass…
- [Published Post Reference Creatives](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/published-post-reference-creatives.md): Use canonical formats with a published_post reference asset when a product boosts or sponsors an existing post.
- [Creative capabilities on sales agents](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/sales-agent-creative-capabilities.md): Sales agents in AdCP implement the Creative Protocol alongside Media Buy for inline creative management and generat…
- [Creative Specification](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/specification.md): The AdCP Creative Protocol specification defines format discovery, manifest validation, AI creative generation, and…
- [build_creative](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/task-reference/build_creative.md): build_creative generates, transforms, or retrieves ad creative manifests in AdCP from a natural language brief to p…
- [get_creative_delivery](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/task-reference/get_creative_delivery.md): get_creative_delivery retrieves variant-level delivery data with manifests and performance metrics for generative a…
- [list_creative_formats](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/task-reference/list_creative_formats.md): list_creative_formats discovers available ad format specifications from any AdCP agent, including asset requirement…
- [list_creatives](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/task-reference/list_creatives.md): list_creatives browses and filters creatives in an AdCP library by format, status, concept, and tags with cursor-ba…
- [list_transformers](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/task-reference/list_transformers.md): list_transformers discovers account-scoped creative transformers — the agent-offered, selectable units of build cap…
- [preview_creative](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/task-reference/preview_creative.md): preview_creative renders an existing creative manifest into viewable output in AdCP, in single or batch mode, retur…
- [preview_creative (Advanced)](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/task-reference/preview_creative-advanced.md): Advanced AdCP preview patterns including format showcase pages, caching strategies, and batch preview workflows for…
- [sync_creatives](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/task-reference/sync_creatives.md): sync_creatives uploads and manages creative assets in an AdCP library with bulk uploads, upsert semantics, and gene…
- [Template Format IDs](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/template-format-ids.md): Template format IDs in AdCP let a single format definition support many dimension variants without creating separat…
- [Universal Macros](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/creative/universal-macros.md): Universal macros in AdCP insert dynamic tracking data into creatives with platform-agnostic placeholders replaced a…
- [Frequently asked questions](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/faq.md): Answers to common questions about AdCP — licensing (Apache 2.0, free to use), how it relates to OpenRTB and IAB sta…
- [Annex III & Article 22 obligations](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/annex-iii-obligations.md): How AdCP's policy framework supports deployer obligations under GDPR Article 22 and EU AI Act Annex III for regulat…
- [Audit trail: internal vs shareable views](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/campaign/audit-trail.md): How AdCP's campaign governance audit trail splits into a full internal view and scoped shareable views, and what ea…
- [Campaign Governance](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/campaign/index.md): AdCP Campaign Governance validates autonomous media buys against authorized plans, budget limits, and compliance po…
- [Safety Model](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/campaign/safety-model.md): AdCP three-party trust prevents any single AI agent from making unilateral media buying decisions. Orchestrator, go…
- [Specification](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/campaign/specification.md): Formal specification for AdCP campaign governance — plan schemas, budget authority models, validation logic, and in…
- [check_governance](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/campaign/tasks/check_governance.md): check_governance is the universal validation gate in AdCP — orchestrators and sellers call it before executing any…
- [get_plan_audit_logs](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/campaign/tasks/get_plan_audit_logs.md): get_plan_audit_logs retrieves governance state, budget tracking, and a complete audit trail for AdCP campaign plans…
- [Task reference](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/campaign/tasks/index.md): Task reference for AdCP campaign governance — sync_plans, check_governance, report_plan_outcome, and get_plan_audit…
- [report_plan_outcome](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/campaign/tasks/report_plan_outcome.md): report_plan_outcome sends action results to the AdCP governance agent so it can update budget tracking, state, and…
- [sync_plans](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/campaign/tasks/sync_plans.md): sync_plans pushes campaign plans with budget limits, channels, flight dates, and compliance policies to an AdCP gov…
- [Collection Governance](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/collection/index.md): AdCP Collection Governance enables program-level brand safety through collection lists — managed exclusion and incl…
- [Collection List Management](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/collection/tasks/collection_lists.md): Collection list tasks in AdCP create, update, get, list, and delete inclusion and exclusion lists for content progr…
- [Content Artifacts](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/content-standards/artifacts.md): Artifacts in AdCP represent the content context adjacent to ad placements, enabling brand suitability evaluation wi…
- [Content Standards Implementation](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/content-standards/implementation-guide.md): Step-by-step guide to implementing AdCP Content Standards — calibration flow, artifact generation, delivery validat…
- [Content Standards](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/content-standards/index.md): AdCP Content Standards enable privacy-preserving brand suitability evaluation for AI-generated and ephemeral conten…
- [calibrate_content](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/content-standards/tasks/calibrate_content.md): calibrate_content aligns buyers and sellers on brand suitability standards through structured dialogue before AdCP…
- [create_content_standards](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/content-standards/tasks/create_content_standards.md): create_content_standards defines a brand suitability configuration with content policies, risk thresholds, and cate…
- [get_content_standards](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/content-standards/tasks/get_content_standards.md): get_content_standards retrieves the full content safety policy configuration for a specific standards ID in AdCP.
- [get_media_buy_artifacts](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/content-standards/tasks/get_media_buy_artifacts.md): get_media_buy_artifacts retrieves content context records from a media buy for post-delivery brand suitability vali…
- [list_content_standards](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/content-standards/tasks/list_content_standards.md): list_content_standards returns available content safety configurations with optional filtering and pagination in Ad…
- [update_content_standards](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/content-standards/tasks/update_content_standards.md): update_content_standards modifies an existing content standards configuration in AdCP, creating a new version for a…
- [validate_content_delivery](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/content-standards/tasks/validate_content_delivery.md): validate_content_delivery batch-evaluates delivery records against content safety policies asynchronously in AdCP.
- [get_creative_features](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/creative/get_creative_features.md): get_creative_features evaluates a creative manifest against a governance agent and returns feature values for brand…
- [Creative Governance](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/creative/index.md): AdCP Creative Governance provides standardized creative evaluation — security scanning, AI provenance verification,…
- [Provenance verification](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/creative/provenance-verification.md): How AI provenance claims travel with creatives in AdCP and get independently verified at each enforcement point in…
- [Embedded human judgment](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/embedded-human-judgment.md): Embedded Human Judgment (EHJ) is a set of principles and an oversight framework for keeping humans accountable when…
- [Governance protocol](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/overview.md): AdCP governance ensures human oversight of autonomous AI advertising through three-party validation, budget control…
- [Policy Attribution](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/policy-attribution.md): How producers tag mechanism-level filters and measurements with the authorizing policy, so audit trails and governa…
- [Policy Registry](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/policy-registry.md): The AdCP Policy Registry is a shared library of machine-readable compliance policies that governance agents referen…
- [Policy Registry: Sync and versioning](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/policy-registry-sync.md): Operational pattern for keeping campaign plans synchronized with the AdCP Policy Registry — version pinning, regist…
- [adagents.json Tech Spec](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/property/adagents.md): adagents.json is the publisher-hosted file in AdCP that declares advertising properties and authorizes sales agents…
- [Understanding Authorization](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/property/authorized-properties.md): Authorized properties in AdCP let buyers restrict campaigns to verified inventory using property lists and supply p…
- [Property Governance](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/property/index.md): AdCP Property Governance standardizes identification, authorization, enrichment, and selection of advertising prope…
- [Managed Network Deployment](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/property/managed-networks.md): How managed publisher networks deploy adagents.json across thousands of domains using the URL reference pattern, de…
- [Property Governance Specification](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/property/specification.md): Formal specification for AdCP property governance — property models, feature evaluation, list management, and deliv…
- [Property Governance Tasks](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/property/tasks/index.md): Task reference for AdCP property governance — property list management, feature evaluation, and delivery validation…
- [Property List Management](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/property/tasks/property_lists.md): Property list tasks in AdCP create, update, get, list, and delete inclusion and exclusion lists combining static se…
- [validate_property_delivery](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/property/tasks/validate_property_delivery.md): validate_property_delivery checks delivery records against a property list for compliance and supply path authoriza…
- [RFC process](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/rfc-process.md): How to propose and ratify material changes to AdCP — the lifecycle from draft to specification change, including pr…
- [Working group charter](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/governance/working-group-charter.md): Operational charter for the AdCP Working Group: quorum, voting thresholds, cadence, recusal, and escalation.
- [Introduction to AdCP](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/intro.md): AdCP is an open agentic advertising standard. Follow Alex's team from fragmentation to a unified workflow across al…
- [Failure-mode competency scope](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/failure-mode-scope.md): Curriculum scoping document — which failure modes belong in which certification modules, depth target, and assessme…
- [A1: Why AdCP](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/foundations/a1-agentic-advertising.md): Module A1: What is agentic advertising and why does AdCP exist? Free 15-minute interactive module covering platform…
- [A2: Your first media buy](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/foundations/a2-protocol-architecture.md): Module A2: Execute your first AdCP media buy. Free 20-minute hands-on module walking through discovery, purchase, c…
- [A2B: Testing your first agent call](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/foundations/a2b-testing-your-first-agent.md): Module A2B: Hands-on lab — initialize an MCP session, call get_products, place a media buy, attach creatives, and h…
- [A3: The AdCP landscape](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/foundations/a3-ecosystem-governance.md): Module A3: Survey of every AdCP domain — media buy, creative, catalogs, accounts, signals, governance, sponsored in…
- [Instructional design framework](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/instructional-design.md): AdCP certification instructional design: teaching methodology, adaptive assessment, AI-guided learning, and IACET-a…
- [AdCP certification program](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/overview.md): AdCP certification program: three tiers (Basics, Practitioner, Specialist) taught by Addie, an AI teaching assistan…
- [Complaints and grievances](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/policies/complaints.md): AdCP certification complaints policy: how to file grievances, investigation procedures, and resolution timelines fo…
- [Conflict of interest](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/policies/conflict-of-interest.md): AdCP certification conflict of interest policy: disclosure requirements and separation of commercial interests from…
- [Intellectual property](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/policies/intellectual-property.md): AdCP certification intellectual property policy: ownership and usage rights for curriculum materials, assessments,…
- [Learner records and privacy](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/policies/learner-records.md): AdCP certification learner records policy: data retention, privacy protections, transcript access rights, and delet…
- [Nondiscrimination policy](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/policies/nondiscrimination.md): AdCP certification nondiscrimination policy: equal access, inclusion standards, and accommodation procedures for al…
- [Personnel qualifications](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/policies/personnel-qualifications.md): AdCP certification personnel qualifications: standards for curriculum designers, content reviewers, and the Sage AI…
- [Recertification and protocol-change updates](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/policies/recertification.md): AdCP certification recertification policy: targeted protocol-change updates, delta assessments, learner notificatio…
- [Refund and cancellation](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/policies/refund.md): AdCP certification refund and cancellation policy: terms for membership fees, module access, and credential issuanc…
- [S2: Creative mastery](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/specialist/creative.md): AdCP specialist module S2: Creative mastery. Format taxonomy across 20 channels, creative manifest spec, AI generat…
- [S4: Governance](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/specialist/governance.md): AdCP specialist module S4: Governance protocol mastery. Content standards, property lists, campaign governance life…
- [S1: Media buy mastery](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/specialist/media-buy.md): AdCP specialist module S1: Media buy mastery. Full transaction lifecycle, pricing models, proposals, forecasting, a…
- [S6: Security](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/specialist/security.md): AdCP specialist module S6: Security mastery. Threat model, 5-layer defense model, idempotency semantics, governance…
- [S3: Signals and audiences](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/specialist/signals.md): AdCP specialist module S3: Signals and audiences. Signal discovery, activation, privacy controls, and optimization…
- [S5: Sponsored Intelligence](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/specialist/sponsored-intelligence.md): AdCP specialist module S5: Sponsored Intelligence. Monetizing AI chat — generative creative, the reversed data flow…
- [Buyer / brand track](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/tracks/buyer.md): AdCP buyer track (C1-C4): multi-agent buying orchestration, brand identity protocols, creative workflows, sponsored…
- [Platform / intermediary track](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/tracks/platform.md): AdCP platform track (D1-D4): MCP server architecture, supply path verification, agent trust, RTB-to-AdCP migration…
- [Publisher / seller track](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/learning/tracks/publisher.md): AdCP publisher track (B1-B4): build and operate a sales agent. Product catalog design, creative specs, delivery rep…
- [Measurement Taxonomy](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/measurement/taxonomy.md): Three-layer model for AdCP measurement — metrics (delivery), verification (quality), attribution (outcomes) — and h…
- [Accountability](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/advanced-topics/accountability.md): How buyers and sellers negotiate, enforce, and resolve performance standards, measurement terms, and cancellation p…
- [Accounts & Security](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/advanced-topics/accounts-and-security.md): AdCP accounts and security — authentication, rate cards, billing entities, and data isolation for multi-tenant medi…
- [Agentic eXecution Engine (AXE)](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/advanced-topics/agentic-execution-engine.md): Agentic eXecution Engine (AXE) — AdCP's real-time execution layer for brand suitability enforcement, frequency capp…
- [Billing Authority](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/advanced-topics/billing-authority.md): How AdCP names the authoritative counter of a media buy's billing metric, marks numbers as final, and reconciles be…
- [Pricing Models](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/advanced-topics/pricing-models.md): AdCP pricing models — CPM, CPCV, CPP, CPC, CPA, time-based, and DOOH pricing. Publisher-declared, buyer-selected mo…
- [Sandbox mode](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/advanced-topics/sandbox.md): AdCP sandbox mode — test product discovery, campaign creation, creatives, and delivery with simulated data. No real…
- [Targeting](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/advanced-topics/targeting.md): AdCP targeting — how natural language briefs replace taxonomy-based audience selection, with geographic overlays an…
- [Implementing Standard Format Support](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/capability-discovery/implementing-standard-formats.md): Implementing standard creative formats in AdCP — reference IAB formats from the AdCP creative reference agent inste…
- [Capability Discovery](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/capability-discovery/index.md): AdCP capability discovery — understand what creative formats a seller supports and which properties they represent…
- [Commerce Media](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/commerce-media.md): Commerce media in AdCP: why retail media networks should stand up agentic storefronts instead of building self-serv…
- [Conversion Tracking & Optimization Goals](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/conversion-tracking/index.md): AdCP conversion tracking — configure pixels and event sources with sync_event_sources, send conversion events with…
- [Creative Lifecycle](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/creatives/index.md): AdCP creative lifecycle — discover supported formats, sync creative assets to sellers, manage libraries, and track…
- [Media buy protocol](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/index.md): AdCP media buy protocol walkthrough — follow a campaign from brief to delivery across CTV, display, and audio using…
- [Media Buy Lifecycle](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/media-buys/index.md): AdCP media buy lifecycle — create, update, monitor, and optimize campaigns across sellers using create_media_buy, u…
- [Media Buy Lifecycle Flow](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/media-buys/lifecycle.md): Step-by-step sequence from product discovery through delivery, including the guaranteed-deal IO acceptance path and…
- [Optimization & Reporting](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/media-buys/optimization-reporting.md): AdCP optimization and reporting — monitor delivery metrics, analyze dimensional breakdowns, share performance feedb…
- [Policy Compliance](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/media-buys/policy-compliance.md): AdCP policy compliance — how publishers enforce brand safety and regulatory checks during product discovery and med…
- [Brief Expectations](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/product-discovery/brief-expectations.md): AdCP brief expectations — how to write campaign briefs for get_products. Required fields, optional details, and imp…
- [Collections and installments](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/product-discovery/collections-and-installments.md): AdCP collections and installments — model podcast, CTV, and streaming content as dimensions on media products. Enab…
- [Example Campaign Briefs](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/product-discovery/example-briefs.md): AdCP example campaign briefs — annotated examples from minimal to advanced showing how natural language briefs driv…
- [Product Discovery](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/product-discovery/index.md): AdCP product discovery — use natural language campaign briefs to find advertising inventory across publishers. Cove…
- [Media Products](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/product-discovery/media-products.md): AdCP media products — the core sellable unit in the protocol. Covers product structure, pricing options, delivery t…
- [Refinement](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/product-discovery/refinement.md): AdCP product refinement — iterate on discovered products and proposals using refine mode in get_products. Adjust se…
- [Media Buy Specification](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/specification.md): AdCP media buy specification — transport layer, task definitions, JSON schemas, authentication, and compliance requ…
- [create_media_buy](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/task-reference/create_media_buy.md): create_media_buy task — create advertising campaigns in AdCP from discovered products. Handles packages, budgets, f…
- [get_media_buy_delivery](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/task-reference/get_media_buy_delivery.md): get_media_buy_delivery task — retrieve impressions, spend, pacing, and dimensional breakdowns for active AdCP campa…
- [get_media_buys](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/task-reference/get_media_buys.md): get_media_buys task — retrieve media buy status in AdCP including creative approvals, missing assets, configuration…
- [get_products](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/task-reference/get_products.md): get_products task — discover advertising inventory in AdCP using natural language campaign briefs or structured fil…
- [Task Reference](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/task-reference/index.md): AdCP media buy task reference — all tasks for product discovery, campaign creation, delivery reporting, creatives,…
- [log_event](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/task-reference/log_event.md): log_event task — send conversion and marketing events to AdCP sellers in batches. Supports attribution, campaign op…
- [provide_performance_feedback](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/task-reference/provide_performance_feedback.md): provide_performance_feedback task — share normalized performance scores with AdCP publishers so sellers can optimiz…
- [sync_audiences](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/task-reference/sync_audiences.md): sync_audiences task — upload hashed first-party CRM audiences to AdCP seller accounts for retargeting, suppression,…
- [sync_catalogs](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/task-reference/sync_catalogs.md): sync_catalogs task — sync product feeds, store locations, and vertical catalogs (hotel, flight, vehicle, real estat…
- [sync_event_sources](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/task-reference/sync_event_sources.md): sync_event_sources task — configure website pixels, mobile SDKs, server-to-server integrations, and seller- or plat…
- [update_media_buy](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/media-buy/task-reference/update_media_buy.md): update_media_buy task — modify active AdCP campaigns with PATCH semantics. Update budgets, flight dates, targeting,…
- [Protocol architecture](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/protocol/architecture.md): AdCP protocol architecture: identity layer (brand, registry, accounts), transaction domains (media buy, creative, s…
- [Calling an AdCP agent](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/protocol/calling-an-agent.md): Wire-level invariants every AdCP buyer must follow: idempotency_key replay, account oneOf variants, async status:'s…
- [Capabilities explorer](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/protocol/capabilities-explorer.md): Browsable view of the get_adcp_capabilities response schema — every top-level domain, every sub-namespace, with anc…
- [How AdCP is designed](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/protocol/design-principles.md): The load-bearing principles behind AdCP's design — what they rule out, when you'd be right to push back, and where…
- [Format References](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/protocol/format-references.md): Normative reference for format_id (structured identifier object) vs format (full definition object) in AdCP.
- [get_adcp_capabilities](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/protocol/get_adcp_capabilities.md): get_adcp_capabilities is the first call a buyer makes to discover an AdCP seller's supported protocols, auth model,…
- [Required tasks by protocol](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/protocol/required-tasks.md): Consolidated reference of required and optional tasks for each AdCP protocol, organized by agent role.
- [Snapshot and log](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/protocol/snapshot-and-log.md): The contract that ties every read API to its push channel — what a snapshot is, what a log is, how they share an id…
- [Quickstart](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/quickstart.md): Pick your path — buyers call an AdCP agent in 5 minutes, publishers and sellers stand up their own agent.
- [Changelog](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/changelog.md): Link to the AdCP changelog on GitHub, covering breaking changes, new features, and schema updates for every release.
- [Experimental Status](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/experimental-status.md): How AdCP marks surfaces that are in the spec but not yet frozen. What experimental means for implementers, what cha…
- [Glossary](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/glossary.md): AdCP glossary: definitions of agents, accounts, audiences, signals, governance, media buys, creatives, and other Ad…
- [GMSF Reference](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/gmsf-reference.md): GMSF reference for AdCP: Global Media Sustainability Framework carbon measurement standards, metrics, and how they…
- [Implementor FAQ](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/implementor-faq.md): AdCP implementor FAQ: answers to common questions about get_products parameters, creative sync, delivery reporting,…
- [Known Limitations](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/known-limitations.md): Explicit non-goals and deferred items in AdCP 3.0 — what the protocol does not do, so implementers and reviewers ca…
- [Media Channel Taxonomy](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/media-channel-taxonomy.md): AdCP media channel taxonomy: the 19 standardized channel types (CTV, OLV, DOOH, podcasts, retail media, etc.) used…
- [Migrating attribution windows](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/migration/attribution.md): Migrate AdCP attribution windows from v2 to v3. Replaces integer day counts with structured Duration objects and ad…
- [Migrating audiences](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/migration/audiences.md): Migrate AdCP audiences from beta.3 to rc.1. Promotes external_id to a required top-level field on AudienceMember wi…
- [Migrating brand identity](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/migration/brand-identity.md): Migrate AdCP brand identity from beta.3 to rc.1. Replaces inline brand_manifest objects with BrandRef references re…
- [Migrating catalogs](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/migration/catalogs.md): Migrate AdCP catalogs from v2 to v3. Replaces promoted_offerings with first-class catalog objects, sync_catalogs ta…
- [Migrating channels](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/migration/channels.md): Migrate AdCP channels from v2 to v3. Maps v2's 9 format-oriented channels to v3's 19 planning-oriented media channe…
- [Migrating to creative transformers (3.1)](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/migration/creative-transformers.md): Move build-capability discovery and creative pricing off Format fields onto transformers (list_transformers). Addit…
- [Migrating creatives](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/migration/creatives.md): Migrate AdCP creatives from v2 to v3. Replaces creative_ids with weighted assignments and assets_required with a un…
- [Migrating geo targeting](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/migration/geo-targeting.md): Migrate AdCP geo targeting from v2 to v3. Replaces implicit US-centric targeting with named systems (Nielsen DMA, p…
- [Migrating from v2 to v3](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/migration/index.md): A complete guide to migrating AdCP integrations from v2.x to v3.0, with breaking changes, effort estimates, and dee…
- [Migrating to `media_buy_status` (3.1)](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/migration/media-buy-status.md): Move from body-level `status` to `media_buy_status` on create_media_buy and update_media_buy success responses. Add…
- [Migrating optimization goals](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/migration/optimization-goals.md): Migrate AdCP optimization goals from beta.3 to rc.1. Replaces singular optimization_goal with a multi-goal array us…
- [Prerelease upgrade notes](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/migration/prerelease-upgrades.md): Breaking and additive changes between AdCP 3.0.0 release candidates.
- [Migrating pricing](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/migration/pricing.md): Migrate AdCP pricing from v2 to v3. Covers field renames, the hard constraint vs soft hint separation, and updated…
- [Migrating signals](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/migration/signals.md): Migrate AdCP signals from beta.3 to rc.1. Covers deliver_to flattening, structured pricing options, and simplified…
- [v3 readiness checklist](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/migration/v3-readiness.md): The 8 minimum requirements for seller agents to pass AdCP v3 storyboard testing.
- [Privacy Considerations](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/privacy-considerations.md): Cross-protocol privacy entry point for AdCP implementers, compliance reviewers, and CISOs — what each protocol carr…
- [Release Notes](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/release-notes.md): Authoritative AdCP version-by-version release record with cumulative change detail, migration guidance, and per-ver…
- [Roadmap](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/roadmap.md): AdCP protocol roadmap: RFCs, epics, and development milestones tracked on our public GitHub Project board.
- [Schema Extensions](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/schema-extensions.md): Reference for AdCP-specific `x-` prefixed schema annotations.
- [Specification lifecycle](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/specification-lifecycle.md): How AdCP specification sections move from Draft to Final, who decides each transition, and what stability contract…
- [Reference Test Vectors](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/test-vectors/index.md): Machine-readable fixtures SDKs and implementations diff against to confirm wire-format agreement. Versioned alongsi…
- [URL Canonicalization](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/url-canonicalization.md): The canonicalization rules AdCP uses everywhere two URLs are compared as identifiers — request signing, authorizati…
- [v2 Sunset](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/v2-sunset.md): AdCP v2 is unsupported as of 3.0 GA. Security-only patches through August 1, 2026 (UTC); full deprecation thereafte…
- [Verifying protocol tarballs](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/verifying-protocol-tarballs.md): Verify AdCP protocol bundle publisher identity with cosign keyless and the Sigstore transparency log.
- [Versioning & Governance](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/versioning.md): How AdCP versions releases, manages schema changes, and governs protocol evolution.
- [Versions & Compatibility](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/versions.md): Every published AdCP version, its status, and its end-of-life date. Start here if you're choosing or upgrading a ve…
- [What's New in AdCP 3.1](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/whats-new-in-3-1.md): Adopter overview of AdCP 3.1 — distributed brand.json, dependency-impact webhooks, wholesale feed mirroring, releas…
- [AdCP 3.0](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/reference/whats-new-in-v3.md): What's new in AdCP 3.0: brand identity and rights, creative workflow upgrades, governance, sponsored intelligence,…
- [AAO public key set](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/aao-public-key-set.md): Returns the JSON Web Key Set (JWKS) containing AAO's public verification keys. Use these to verify AAO Verified bad…
- [Bulk storyboard status](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/bulk-storyboard-status.md): Returns per-storyboard test results for multiple agents in a single request.
- [Compare storyboard against reference agent](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/compare-storyboard-against-reference-agent.md): Run a storyboard against both the target agent and the public reference agent, returning side-by-side results. Requ…
- [Connect agent credentials](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/connect-agent-credentials.md): Store authentication credentials for an agent. Requires authentication and ownership.
- [Dry-run the saved OAuth 2.0 client-credentials config](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/dry-run-the-saved-oauth-20-client-credentials-config.md): Exchange the saved client_credentials at the token endpoint and discard the resulting access token. Returns success…
- [Get agent AAO Verified status](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/get-agent-aao-verified-status.md): Returns AAO Verified badge status for a single agent. Public and cacheable. Includes role badges, verified storyboa…
- [Get agent auth status](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/get-agent-auth-status.md): Returns whether an agent has stored authentication credentials and OAuth token status. Requires authentication.
- [Get agent compliance detail](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/get-agent-compliance-detail.md): Returns detailed compliance status for a single agent, including track-level results, storyboard counts, and timest…
- [Get agent compliance history](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/get-agent-compliance-history.md): Returns a list of compliance test runs for an agent, ordered most recent first.
- [Get agent storyboard status](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/get-agent-storyboard-status.md): Returns per-storyboard test results for an agent. Includes title, category, track, pass/fail status, and step count…
- [Get agent verification badge SVG](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/get-agent-verification-badge-svg.md): Returns an SVG badge image for the specified agent and role. Shows 'AAO Verified | Sales Agent' (teal) when verifie…
- [Get applicable storyboards for agent](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/get-applicable-storyboards-for-agent.md): Probe the agent's get_adcp_capabilities and resolve its declared supported_protocols and specialisms to the complia…
- [Get embeddable badge code](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/get-embeddable-badge-code.md): Returns HTML and Markdown embed snippets for displaying an AAO Verified badge on websites, social profiles, and doc…
- [Get first step preview](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/get-first-step-preview.md): Returns a preview of the first step of a storyboard. No agent call needed.
- [Get monitoring settings](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/get-monitoring-settings.md): Returns the monitoring configuration for an agent. Requires authentication and ownership.
- [Get outbound request log](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/get-outbound-request-log.md): Returns the outbound request log for an agent (compliance checks, health probes, etc.). Requires authentication and…
- [Get per-step diagnostics for a compliance run](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/get-per-step-diagnostics-for-a-compliance-run.md): Returns the exact request and response payloads the runner captured for failing storyboard steps on a single compli…
- [Get storyboard detail](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/get-storyboard-detail.md): Returns a single storyboard with its full phase and step structure, plus its test kit if available.
- [Get version-pinned agent verification badge SVG](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/get-version-pinned-agent-verification-badge-svg.md): Returns an SVG badge image scoped to a specific AdCP release (MAJOR.MINOR, e.g. '3.0'). Buyers who want to call out…
- [Get version-pinned embeddable badge code](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/get-version-pinned-embeddable-badge-code.md): Returns HTML and Markdown embed snippets that point at the version-pinned SVG. Alt text includes the version (e.g.…
- [List storyboards](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/list-storyboards.md): Returns the catalog of compliance storyboards. Optionally filter by category.
- [Pause or resume monitoring](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/pause-or-resume-monitoring.md): Pause or resume automated compliance monitoring for an agent. Requires authentication and ownership.
- [Refresh agent snapshot](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/refresh-agent-snapshot.md): Re-probe the agent and update its registry health (online, tools_count, response_time_ms), capability snapshot (inf…
- [Requeue agent for compliance heartbeat](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/requeue-agent-for-compliance-heartbeat.md): Clears the agent's last_checked_at timestamp so it is picked up on the next heartbeat cycle (within ~1 hour). This…
- [Run a single storyboard step](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/run-a-single-storyboard-step.md): Execute a single storyboard step against an agent. Requires authentication and ownership.
- [Run full storyboard evaluation](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/run-full-storyboard-evaluation.md): Execute all steps of a storyboard against an agent and record the compliance result. Requires authentication and ow…
- [Save OAuth 2.0 client-credentials for an agent](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/save-oauth-20-client-credentials-for-an-agent.md): Store a machine-to-machine OAuth 2.0 client-credentials configuration (RFC 6749 §4.4) for this agent. The SDK excha…
- [Update agent lifecycle stage](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/update-agent-lifecycle-stage.md): Set the lifecycle stage for an agent. Requires authentication and ownership of the agent.
- [Update compliance opt-out](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/update-compliance-opt-out.md): Opt an agent in or out of public compliance reporting. Requires authentication and ownership of the agent.
- [Update monitoring interval](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-compliance/update-monitoring-interval.md): Set the check interval for automated compliance monitoring (6–168 hours). Requires authentication and ownership.
- [List agents](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-discovery/list-agents.md): List all agents in the registry. Optionally enrich with health checks, capabilities, and property summaries via que…
- [List publishers](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-discovery/list-publishers.md): List all registered publishers.
- [Registry statistics](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-discovery/registry-statistics.md): Get aggregate statistics about the registry.
- [Request domain re-crawl](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-discovery/request-domain-re-crawl.md): Trigger an immediate re-crawl of a publisher domain after updating adagents.json. The crawl runs asynchronously — r…
- [Request manager fan-out re-validation](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-discovery/request-manager-fan-out-re-validation.md): Trigger re-validation of every publisher delegating to a manager domain via ads.txt `MANAGERDOMAIN`. Use after rota…
- [Search agent inventory profiles](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-discovery/search-agent-inventory-profiles.md): Search agents by inventory profile — channels, markets, content categories, property types, and more. Filters use A…
- [Discover agent](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-probing/discover-agent.md): Probe an agent URL to discover its name, type, supported protocols, and basic statistics.
- [Get agent formats](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-probing/get-agent-formats.md): Fetch creative formats from a creative agent.
- [Get agent products](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-probing/get-agent-products.md): Fetch products from a sales agent.
- [Validate publisher](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/agent-probing/validate-publisher.md): Validate a publisher domain's adagents.json and return summary statistics.
- [AAO directory inverse-lookup](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/authorization-lookups/aao-directory-inverse-lookup.md): Given a percent-encoded `agent_url`, returns the publishers whose adagents.json authorizes that agent, with provena…
- [AAO directory inverse-lookup](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/authorization-lookups/aao-directory-inverse-lookup-1.md): Given a percent-encoded `agent_url`, returns the publishers whose adagents.json authorizes that agent, with provena…
- [Agent domain lookup](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/authorization-lookups/agent-domain-lookup.md): Get all publisher domains associated with an agent.
- [Domain lookup (deprecated)](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/authorization-lookups/domain-lookup-deprecated.md): **Deprecated.** Use `/api/registry/publisher?domain=X` for richer data including hosting state, per-agent rollup, a…
- [Expand product identifiers](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/authorization-lookups/expand-product-identifiers.md): Expand publisher_properties selectors into concrete property identifiers for caching.
- [Operator lookup](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/authorization-lookups/operator-lookup.md): Given a domain, returns the agents this entity operates and which publishers trust them.
- [Per-agent authorization rollup](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/authorization-lookups/per-agent-authorization-rollup.md): Returns whether a given agent is authorized for a publisher domain and how many of the publisher's properties it ca…
- [Property authorization check](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/authorization-lookups/property-authorization-check.md): Quick check if a property identifier is authorized for an agent. Optimized for real-time ad request validation.
- [Property identifier lookup](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/authorization-lookups/property-identifier-lookup.md): Find agents that hold a specific property identifier.
- [Publisher lookup](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/authorization-lookups/publisher-lookup.md): Given a domain, returns the inventory this entity publishes and which agents it authorizes.
- [Validate product authorization](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/authorization-lookups/validate-product-authorization.md): Check whether an agent is authorized to sell a product based on its publisher_properties.
- [Request brand.json re-crawl](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/brand-discovery/request-brandjson-re-crawl.md): Trigger an immediate re-crawl of a domain's brand.json. The crawl runs asynchronously — returns 202 immediately.
- [Brand activity history](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/brand-resolution/brand-activity-history.md): Returns the edit history for a brand in the registry, newest first. Only brands with community or enriched edits ha…
- [Bulk resolve brands](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/brand-resolution/bulk-resolve-brands.md): Resolve up to 100 domains to their canonical brand identities in a single request.
- [Enrich brand](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/brand-resolution/enrich-brand.md): Enrich brand data using Brandfetch. Returns logo, colors, and company information. Authenticated callers may also r…
- [Find brands by name](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/brand-resolution/find-brands-by-name.md): Search for brands by name or domain. Returns matching results with basic identity info.
- [Get brand.json](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/brand-resolution/get-brandjson.md): Fetch the raw brand.json file for a domain.
- [List brands](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/brand-resolution/list-brands.md): List all brands in the registry with optional search, pagination, and source filter.
- [Resolve brand](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/brand-resolution/resolve-brand.md): Resolve a domain to its canonical brand identity. Follows brand.json redirects and returns the resolved brand with…
- [Save brand](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/brand-resolution/save-brand.md): Save or update a brand in the registry. Requires authentication. For existing brands, creates a revision-tracked ed…
- [Set up a hosted brand.json](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/brand-resolution/set-up-a-hosted-brandjson.md): Create or update a hosted brand.json for a domain owned by the authenticated user's organization. Returns the hoste…
- [Bootstrap snapshot for inline verifiers](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/change-feed/bootstrap-snapshot-for-inline-verifiers.md): Streams the full effective authorization set as gzipped NDJSON (one JSON object per line). Consumers persist `X-Syn…
- [Per-agent authorization pull](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/change-feed/per-agent-authorization-pull.md): Default endpoint for verification consumers (DSPs, sales houses, agencies). Returns the rows where the requested ag…
- [Registry change feed](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/change-feed/registry-change-feed.md): Poll a cursor-based feed of registry changes. Events are ordered by UUID v7 event_id for monotonic cursor progressi…
- [List my registered agents](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/member-agents/list-my-registered-agents.md): List the agents registered on the caller's organization member profile. Returns the same `agents[]` array stored on…
- [Register an agent](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/member-agents/register-an-agent.md): Register an agent on the caller's organization member profile.
- [Remove an agent](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/member-agents/remove-an-agent.md): Remove one registered agent identified by its `url`.
- [Update an agent](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/member-agents/update-an-agent.md): Update one registered agent identified by its `url`. The `url` field itself cannot be changed via PATCH — supplying…
- [Create or adopt my organization](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/onboarding/create-or-adopt-my-organization.md): Bootstrap the caller's organization explicitly. Use this when the caller wants to control the organization name, `c…
- [Bulk resolve policies](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/policy-registry/bulk-resolve-policies.md): Resolve up to 100 policies by ID in a single request. Returns a map of policy_id to Policy (or null if not found).
- [List policies](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/policy-registry/list-policies.md): Browse and search the governance policy registry. Returns approved policies with optional filtering by category, en…
- [Policy revision history](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/policy-registry/policy-revision-history.md): Retrieve the edit history for a policy. Each revision records who made the change, a summary, and whether it was a…
- [Resolve policy](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/policy-registry/resolve-policy.md): Resolve a single policy by ID. Optionally pin to a specific version — returns null if the version does not match.
- [Save policy](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/policy-registry/save-policy.md): Create or update a community-contributed policy. Requires authentication. Registry-sourced and pending-review polic…
- [Bulk property identifier check](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/property-resolution/bulk-property-identifier-check.md): Check up to 10,000 property identifiers (domains, app bundle IDs, CTV store URLs) against the registry catalog. Ret…
- [Bulk resolve properties](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/property-resolution/bulk-resolve-properties.md): Resolve up to 100 publisher domains at once.
- [Check property list](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/property-resolution/check-property-list.md): Check a list of publisher domains against the AAO registry. Normalizes domains (strips www/m prefixes), removes dup…
- [Get bulk check report](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/property-resolution/get-bulk-check-report.md): Retrieve a previously generated bulk property check report by ID.
- [Get property check report](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/property-resolution/get-property-check-report.md): Retrieve a previously stored property check report by ID. Reports expire after 7 days.
- [List properties](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/property-resolution/list-properties.md): List all properties in the registry with optional search, pagination.
- [Property activity history](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/property-resolution/property-activity-history.md): Returns the edit history for a property in the registry, newest first.
- [Resolve property](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/property-resolution/resolve-property.md): Resolve a publisher domain to its property information. Checks hosted properties, discovered properties, then live…
- [Save property](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/property-resolution/save-property.md): Save or update a hosted property in the registry. Requires authentication. For existing properties, creates a revis…
- [Validate adagents.json](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/property-resolution/validate-adagentsjson.md): Validate a domain's adagents.json file and return the validation result.
- [Verify AAO-hosted publisher origin](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/property-resolution/verify-aao-hosted-publisher-origin.md): Trigger origin verification for an AAO-hosted publisher: fetches the publisher's own `/.well-known/adagents.json` a…
- [API discovery](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/search/api-discovery.md): Returns links to the main API entry points and documentation.
- [Manifest reference lookup](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/search/manifest-reference-lookup.md): Find the best manifest reference (brand.json URL or agent) for a domain.
- [Search](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/search/search.md): Search across brands, publishers, and properties. Returns up to 5 results per category.
- [Generate adagents.json](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/validation-tools/generate-adagentsjson.md): Generate a valid adagents.json file from authorized agents and/or catalog content. `authorized_agents` may be empty…
- [Validate adagents.json](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/api-reference/validation-tools/validate-adagentsjson.md): Validate a domain's adagents.json file and optionally validate referenced agent cards.
- [Registry API](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/index.md): Public REST API for brand resolution, property lookup, agent discovery, and authorization in the AdCP ecosystem.
- [Maintaining your agent](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/maintaining-your-agent.md): Operator lifecycle guide — how AAO Verified heartbeats work, how to read dashboard status, how to re-probe, and how…
- [Registering an agent](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/registry/registering-an-agent.md): How agents appear in the AAO registry — the single enrollment path and what AAO membership unlocks.
- [Data Provider Guide](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/signals/data-providers.md): Publish signal definitions as a data provider using adagents.json. Define signal value types, authorize signal agen…
- [Signals ecosystem](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/signals/ecosystem.md): AdCP signals ecosystem: how data providers, retailers, publishers, CDPs, and identity companies expose and activate…
- [Key concepts](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/signals/key-concepts.md): AdCP signal types (binary, categorical, numeric), signal references, discovery via get_signals, activation via acti…
- [Signals protocol](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/signals/overview.md): Follow a media buyer from campaign brief to signal activation across automotive, geo, and retail data — a visual wa…
- [Signals Specification](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/signals/specification.md): Formal AdCP signals protocol specification. Transport requirements, get_signals and activate_signal task schemas, c…
- [activate_signal](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/signals/tasks/activate_signal.md): activate_signal is the AdCP task for pushing audience segments to DSPs and sales agents. Supports async activation,…
- [get_signals](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/signals/tasks/get_signals.md): get_signals is the AdCP task for discovering audience and contextual signals. Search by natural language or signal…
- [Specification Guidelines](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/spec-guidelines.md): AdCP specification guidelines: type naming rules, discriminated union patterns, field naming conventions, and style…
- [Implementing SI Agents](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/sponsored-intelligence/implementing-si-agents.md): Build an AdCP Sponsored Intelligence agent. Implement si_get_offering, si_initiate_session, si_send_message, and si…
- [Implementing SI Hosts](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/sponsored-intelligence/implementing-si-hosts.md): Integrate AdCP Sponsored Intelligence into your AI platform. Discover brand agents, render standard UI components,…
- [Measurement](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/sponsored-intelligence/measurement.md): Sponsored Intelligence measurement — engagement metrics, conversion tracking, and commerce in the conversation.
- [Monetizing AI surfaces](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/sponsored-intelligence/monetizing-ai.md): A practical guide for brands, agencies, and small businesses who want to advertise on AI assistants, AI search engi…
- [Ad networks](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/sponsored-intelligence/networks.md): How AI ad networks aggregate inventory across multiple AI platforms using AdCP — product modeling, account chains,…
- [Sponsored Intelligence](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/sponsored-intelligence/overview.md): Monetizing AI surfaces with AdCP — follow a growth marketer as she launches campaigns on an AI platform using the r…
- [Product spectrum](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/sponsored-intelligence/product-spectrum.md): The four Sponsored Intelligence product types — sponsored responses, AI search results, generative display, and SI…
- [SI Chat Protocol](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/sponsored-intelligence/si-chat-protocol.md): The SI Chat Protocol defines conversational brand experiences in AI assistants — session lifecycle, capability nego…
- [Sponsored Intelligence Specification](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/sponsored-intelligence/specification.md): Formal AdCP Sponsored Intelligence specification. Session states, transport requirements, capability negotiation, s…
- [Sponsored Intelligence Tasks](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/sponsored-intelligence/tasks/index.md): AdCP Sponsored Intelligence task reference. Four tasks covering the full session lifecycle: si_get_offering, si_ini…
- [si_get_offering](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/sponsored-intelligence/tasks/si_get_offering.md): si_get_offering is the AdCP task for anonymous pre-session offering lookups. Retrieve offering details, matching pr…
- [si_initiate_session](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/sponsored-intelligence/tasks/si_initiate_session.md): si_initiate_session is the AdCP task that starts a Sponsored Intelligence session. Pass user intent, consented iden…
- [si_send_message](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/sponsored-intelligence/tasks/si_send_message.md): si_send_message is the AdCP task for exchanging messages in an active SI session. Relay user text or action respons…
- [si_terminate_session](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/sponsored-intelligence/tasks/si_terminate_session.md): si_terminate_session is the AdCP task for ending an SI session. Supports five termination reasons including transac…
- [End-to-end workflow](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/sponsored-intelligence/workflow.md): The complete Sponsored Intelligence workflow — from account setup through catalog sync, product discovery, media bu…
- [Trust & Security](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/trust.md): How AdCP structures decisions for verifiability and oversight — the seams the protocol provides, and what deployers…
- [How demand reaches AI assistants](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/trusted-match/ai-mediation.md): A mediation protocol for AI assistants — how demand finds conversational AI when the context can't be broadcast to…
- [TMP for Buyer Agents](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/trusted-match/buyer-guide.md): How buyer agents integrate with TMP — responding to Context Match and Identity Match requests, structuring offers,…
- [Context Match and Identity Match](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/trusted-match/context-and-identity.md): The two operations at the heart of TMP, how they work, and how the publisher joins them at decision time.
- [Data Protection Roles](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/trusted-match/data-protection-roles.md): How TMP's architecture maps to GDPR controller/processor roles — what each party determines, what data each party h…
- [The Execution Gap](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/trusted-match/execution-gap.md): Why existing protocols fail at real-time execution, and why TMP takes a matching approach instead of an auction app…
- [Trusted Match Protocol](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/trusted-match/index.md): AdCP's real-time execution layer — follow a cross-publisher frequency capping story from wasted budget to structura…
- [Migrating from AXE to TMP](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/trusted-match/migration-from-axe.md): How to migrate from AXE segment targeting to TMP's offer and eligibility model — concept mapping, parallel operatio…
- [Privacy Architecture](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/trusted-match/privacy-architecture.md): How TMP separates user identity from page context, what each party can and cannot learn, and how TEE attestation up…
- [The TMP Router](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/trusted-match/router-architecture.md): Architecture and operation of the TMP Router, including single-binary design, integration paths, and fan-out.
- [TMP Specification](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/trusted-match/specification.md): Authoritative message type definitions, field tables, privacy requirements, and conformance levels for the Trusted…
- [TMP for AI Assistants](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/trusted-match/surfaces/ai-assistants.md): How TMP enables monetization of AI chat and assistant surfaces without traditional ad servers.
- [TMP for CTV](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/trusted-match/surfaces/ctv.md): How TMP activates packages for CTV pod composition with creative variant selection.
- [TMP for Mobile Apps](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/trusted-match/surfaces/mobile.md): How TMP integrates with mobile mediation SDKs to activate pre-negotiated AdCP packages alongside programmatic deman…
- [TMP for Retail Media](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/trusted-match/surfaces/retail-media.md): How TMP activates sponsored product packages with GTIN-level catalog refinement.
- [TMP for Web Publishers](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/trusted-match/surfaces/web.md): How TMP activates pre-negotiated packages on web pages using Prebid and GAM.
- [Seller verification](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/docs/verification/overview.md): How a buyer verifies an unfamiliar seller end-to-end — brand.json, adagents.json, and request signing as one chain,…

## OpenAPI Specs

- [registry](https://agenticadvertisingorg-auto-docs-v3-1-0-rc-9.mintlify.app/static/openapi/registry.yaml)